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Sali Horsey

Backtracking brands – When the World Cup throws a curveball

By Uncategorized

In the lead up to this summer’s World Cup, brands pledged allegiances with football teams, football stars. Head and Shoulders showed off dandruff-free Joe Hart, Mars revealed to us the cheeky side of Steven Gerrard and Adidas published huge billboards of Luis Suarez’s face – teeth bared

Unsurprisingly, these have not been the most universally popular campaigns in light of recent events. So how do you quickly disassociate yourself with a failed advert, and an unattractive human action, without seeming to do a complete u-turn? Read More

A new PocketMedia® application produced for MAZ

By PocketMedia

The Marketers Association of Zimbabwe (MAZ) has had an all new PocketMedia® application – consisting of a wheel on the front cover and a Star Fold inner – produced to drive awareness of the Superbrand concept.

“This PocketMedia® application has never been done before. As such, it represents most of the ideas around being a Superbrand, from innovation and excellence to prestige and dominance,” says Tatenda Muregi, Brand and Product Development Executive at Nhume Marketing Communications.