’95% of Women use this beauty cream’. It’s a solid advertising statement, regardless of whether or not all the women subsequently had terrifying allergic reactions to said cream. What it is appealing to is our ‘fear of missing out’: The, ‘What if 95% of women are doing something great and I’m missing a trick?’ Read More
When first years arrive at University, they are bombarded with a huge amount of information and leaflets. To ensure that the vital information they will need about facilities and courses does not get lost in the furore, universities are increasingly using PocketMedia as a reliable & comforting method of communicating with students.
In the lead up to this summer’s World Cup, brands pledged allegiances with football teams, football stars. Head and Shoulders showed off dandruff-free Joe Hart, Mars revealed to us the cheeky side of Steven Gerrard and Adidas published huge billboards of Luis Suarez’s face – teeth bared…
Unsurprisingly, these have not been the most universally popular campaigns in light of recent events. So how do you quickly disassociate yourself with a failed advert, and an unattractive human action, without seeming to do a complete u-turn? Read More
The Marketers Association of Zimbabwe (MAZ) has had an all new PocketMedia® application – consisting of a wheel on the front cover and a Star Fold inner – produced to drive awareness of the Superbrand concept.
“This PocketMedia® application has never been done before. As such, it represents most of the ideas around being a Superbrand, from innovation and excellence to prestige and dominance,” says Tatenda Muregi, Brand and Product Development Executive at Nhume Marketing Communications.