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Food for thought

What brands can learn from the Oscars

By Food for thought

The 87th Oscars ceremony took place last night in Hollywood, bringing together the elite of the film industry to celebrate the cinematic successes of the past year. As the ceremony highlighted, films are increasingly being based on true stories, including the hugely popular “The Theory of Everything”, based on the life of Stephen Hawking. Read More

New Year’s Resolutions for Business

By Food for thought

The New Year brings with it the opportunity to reinvigorate or maintain goals. It is typical for people to make New Year’s Resolutions in their personal life; Facebook founder Mark Zuckerberg has decided he will read a new book every other week throughout 2015. Businesses also make New Year’s Resolutions to ensure they are on target for a prosperous 2015. Read More

Mobile content providers under pressure

By Food for thought

Brands are constantly under pressure to keep up with fast-moving technology and consumers expect to be able to use the same website functions on their mobile devices as they would on a desktop site.  Twitter reported earlier this year that 86% of time spent on the site is through a mobile device. This type of statistic can’t be ignored so it is increasingly important for companies to provide a user friendly mobile site. Read More