Aimhigher are a national project funded by the Government. It aims to engage & motivate pupils who have the potential to enter higher education. The client wanted a unique & effective way to promote this information to students which was consistent with the Aimhigher branding.
With the target audience being young, enthusiastic children, our first thoughts were that the Z-CARD® needed to be bright & colourful, with a simple, effective format.
We created an energetic theme to run throughout the Z-CARD® which would attract students to pick it up but most importantly, want to keep it.