While the battle for the newest, coolest digital marketing technique rages – print is the sneaky alternative.
The amount of direct mail and print marketing hasn’t really lessened: it’s just that no-one is talking about it. And while everyone else’s creative ideas are focused on digital, now is the time that print can be truly creative, truly unique.
An article in Business 2 Community discusses in greater detail how to hone your print marketing and give it an edge over that of your competitors. because, lets face it, nobody is going to give up the opportunity to send their customers something related to your brand that they can keep. The stealthy course of action right now, is to make sure that your print is thoughtful and of the kind of quality that will ensure that it is kept.